THE OFFER

Your followers watch you teach once a week, then book a planning call with your team.

Where the money comes from today

Your fees aren’t published, so this assumes an average plan.

TODAYCall or form

Your bio link opens your firm’s home page. Your home page asks visitors to call or send a consultation form.

SAME AUDIENCE, ONE OFFER BEHIND IT$100K a month

Modeled: about $7.2K a week in ads, a free class every Thursday, 30% of planning calls signing a $6,000 average plan.

Arithmetic on stated assumptions for Pennington Law. The multiples on our page are results on other offers. Not a forecast and not a promise.

See the math

Every input, the return on ad spend and the month-by-month table. Change any input; every figure follows.

What the offer would be

The Family Wealth Plan, a trust-based plan for an owner’s family, with the home, business and accounts titled to match, built after one free planning call.

The free wealth class, every ThursdayFree
Family Wealth Planning CallFree
The Family Wealth PlanYour fee
Asset protection and 453 deferred sales trustsQuoted per case

Price: your fee (the model assumes a $6,000 average)

Who it isn't for: anyone who wants a free will template, a tax promise or help with a lawsuit.

Every offer, in one table

Why this price

The class filters for owners with something to protect, so the average client buys a trust-based plan, not a will from a form.

Proof from adjacent markets

Justin Cao made back 13.65x what he spent on ads, on his first webinar with us.

Kyle Kirshner made back 10.67x what he spent on ads, on his first webinar with us.

We’ve never had a client’s ads return under 3x while working with us.

What it takes to run it

  1. An application that qualifies before anyone gets a calendar slot
  2. A call calendar and someone who can take the calls
  3. A front end that fills it, the funnel in the next section
  4. Fulfillment that holds when 56 to 72 planning calls a month reach your attorneys

That list is exactly what we do. You keep making the content and running the room.

Talk it through